Kuala Lumpur, 29 January 2021 – To usher in the Lunar New Year, Nespresso is encouraging coffee lovers to begin with a cup of Nespresso, for good fortune and prosperity. Nespresso believes that a good beginning is halfway to success, so it is important to make the first thing of everything right, especially the start of a year. That said, Nespresso is introducing a new permanent coffee blend – Shanghai Lungo, as an auspicious symbol of a fresh New Year and a new beginning.
The Lunar New Year bears the expectation and wishes of the beginning of the year ahead. As such, Nespresso, endeavours to seize this thoughtful opportunity to inspire people to welcome a new beginning, whether through enjoying ultimate Nespresso coffee moments with loved ones, or through gifting.
Raise a cup of Nespresso Shanghai Lungo to start your year
It is a little-known fact that China has grown coffee for centuries. Only in these recent years did the Chinese start developing a modern coffee culture and artistic scene, with Shanghai leading the way. Inspired by this growing passion and emerging coffee scene in China, Nespresso Shanghai Lungo brings to life a characteristic lightly roasted masterpiece, crafted from the reputable Kenyan, Chinese and Indonesian Arabicas.
Shanghai Lungo is a distinctive light-roast blend, allowing Nespresso to get precise results from each part of the coffee while preserving the delicacy of the blend. This delicate roasting process results in Shanghai Lungo’s distinctive light-roast blend that will please the palate with its berry notes. These elements come together perfectly and is best enjoyed as a longer cup, hence the Lungo.
Prepare the perfect gift and celebrate a fresh new beginning with Nespresso coffee and accessories
Leveraging on the idea of fresh new beginnings, the Nespresso 10-sleeves CNY Assortments Giftbox incorporates window and Spring Festival couplets elements, symbolic of opening up windows to welcome greater opportunities in conjunction with this Lunar New Year. The gift box also comes with a door sticker with the Chinese word ‘Fú’ (福), representing good fortune, blessing and happiness – perfect for gifting during the festive season.
The Nespresso Shanghai Lungo is priced at RM23 per sleeve, while the Nespresso 10-sleeves CNY Assortment Giftbox is priced at RM239. Nespresso is giving out complimentary Lunar New Year red packet with any purchase of 50 capsules and 5-sleeves CNY Assortment Pack (priced at RM116). Coffee enthusiasts who purchase the 10-sleeves CNY Assortment Giftbox would also receive a “Fú” door sticker on top of the Lunar New Year red packet.
Nespresso is also offering gift bundles to Nespresso Club Members, which will be available from 11 January 2021 to 21 February 2021:
- RM388 for Inissia Red with purchase of 100 Nespresso coffee capsules
- RM388 for Essenza Mini Red with purchase of 100 Nespresso coffee capsules
- RM588 for Inissia Red Bundle with purchase of 100 Nespresso coffee capsules
- RM588 for Essenza Mini Red Bundle with purchase of 100 Nespresso coffee capsules
As a precautionary measure, Nespresso Boutiques at The Gardens Mall, One Utama Shopping Centre and pop-up store at Kiara 163 Retail Park will be closed temporarily to ensure the safety of both coffee lovers and staff.
It’s time to take your gifting ideas to the next level this Lunar New Year with the new coffee offering and the CNY Assortment Giftbox. Nespresso Shanghai Lungo and accessories will be available at Nespresso mobile app, Nespresso official site (www.nespresso.com) and through our Customer Careline at 1800 80 7001 (24/7 toll-free) from 11 January 2021.
No. 1, Nespresso Division 22-1
22nd Floor, Menara Surian
Jalan PJU 7/3, Mutiara Damansara
47810 Petaling Jaya, Selangor
Tel: 1800 80 7001