Kuala Lumpur, 11th June 2020 – Global FMCG sustainability leader Unilever will be partnering with Malaysia’s leading eCommerce platform Lazada to activate its Shop2Give Super Brand Day for their third consecutive year on 11th June 2020. During these unprecedented times of a global pandemic, Unilever leveraged this purpose-led campaign to contribute towards the betterment of our society especially those heavily impacted by this national lockdown such as the B40 households, refugees and underprivileged children.
With the slogan of “Buy 1, Give 1” during Unilever Super Brand Day, a ‘care&hygiene’ package will be donated to Malaysian children’s homes for every purchase of Unilever products. Through their collaboration with The Lost Food Project, coupled with the support of the online shoppers, Unilever aims to donate half a million ringgit worth of Unilever products in the form of ‘care&hygiene’ packages to 6,000 children at 56 charity organizations and 9,000 B40 households. These packages will consist of products from Unilever well recognized brands such as Lifebuoy, Comfort, Sunsilk, Dove, Clear and more with increased focus on personal care products to help combat hygiene poverty amongst the needy.
Within this upcoming 24-hour Shop2Give campaign on Unilever Flagship Store, shoppers will enjoy exclusive deals as low as RM1, free gifts with purchase such as a 5-in1 cutlery set customized by Lifebuoy, The Lost Food Project and Lazada. There will also be limited vouchers, exciting contest prizes to be won and livestreams held specially on the 11th of June for this campaign. Funds will also be raised and collected on the Lost Food Project’s official store on the Lazada platform which was set up in collaboration with Unilever. Through this initiative, all monetary donations from online shoppers will be directed to critical programmes run by The Lost Food Project. These include sponsoring an orphanage for a month, donating baby milk to infants and even sponsoring up to 500 meals to children and families struggling with food and hygiene poverty.
On the 27th of May, a handwashing tutorial was hosted by Unilever’s Lifebuoy team at The Lighthouse Charity, a TLFP beneficiary. Due to the current social distancing constraints and the necessity for precautions to be taken, only a total of 13 children took part in this small-scaled tutorial. Fun and engaging activities were carried out such as story-telling sessions on the importance of proper hygiene, unique demonstrations using glitter as an illustration of germs and the kids also danced to the #DotheLifebuoy challenge. The main purpose of this tutorial organized by Unilever was to cultivate better handwashing habits and proper hygiene practices in the minds of the younger generation. This awareness is crucial, now more than ever. In the near future, Unilever pledges to support more Lifebuoy handwashing tutorials for children on a larger scale as they believe that the significance of hygiene practices should prevail as we emerge from our battle against covid-19.
This year, Unilever has truly upscaled their efforts in their Shop2Give Super brand day. From hosting Lifebuoy handwashing tutorials to the distribution of Unilever products amongst charity organizations and PPR families through The Lost Food Project, they have once again showcased leadership in their corporate social responsibility as an advocate of good social causes.
The Lost Food Project
50460 Kuala Lumpur