KUALA LUMPUR, 5 DECEMBER 2017 – To celebrate its official launch in Malaysia, international fashion company, BESTSELLER recently hosted ‘The Vibe’, a unique launch party which brought together the best in fashion, music and entertainment in a stunning setting.
An overview of the specially constructed venue for the launch that overlooks the iconic Suria KLCC
The Danish fashion giants gave the audience a night to remember as the exclusive launch was held in a venue that was custom made for the occasion, overlooking the iconic Suria KLCC which houses Bestseller’s brand new flagship store.
RYOT JONES captivating the audiences with an electrifying performance during the pre-show of the event
With prominent local influencers, fashionistas, special guests and media in attendance, ‘The Vibe’ party was set in motion with an electrifying performance by the promising festival funk/jazz band, RYOT JONES, who are also signed on as brand friends for JACK & JONES. With thumping levels of energy, the band dished out a high octane performance which set the right vibe for an epic night ahead.
Models decked in outfits from the upcoming collections of JACK & JONES, VERO MODA and ONLY
Bestseller’s top three fashion labels showcased their Autumn/Winter 2017 and Spring/Summer 2018 collections with a contemporary fashion show, which paired each brand with an artist whose music and performance best complemented the unique vibe expressed by the featured collections.
Meliha Faisal exchanging groovy moves with a Vero Moda model during the fashion showcase
Vero Moda, which primarily appeals to the stylish young women looking for new trends and accessible styles was first to take the stage. With vibrance at the core of its designs, the upcoming collections featured more pastel colors and floral patterns. Also dressed in Vero Moda was Meliha Faisal, a Malaysian singer-songwriter and musician who channeled some Vero Moda energy through her captivating electro-pop performance.
A Jack and Jones model striking a pose next to upcoming Malaysian rapper and producer, Airliftz
Jack and Jones, the hero of Bestseller Fashion Group showcased the many facets of a man’s wardrobe, ranging from his playful youth to his need for timeless silhouettes. The upcoming collections of the brand are heavily inspired by the iconic twentieth century menswear; with a focus on details and authenticity. Denim, one of its core collections is still regarded as the backbone of the brand. Sharing the Jack and Jones stage and the desire to innovate was Malaysian rapper and producer, Airliftz with an exhilarating performance.
Zamaera entertaining the audience with her youthful performance as an ONLY model walks the runway
ONLY, the youngest brand in Bestseller’s lineup was last to take to the stage. It presented its upcoming collections with an amazing line up of models featuring pieces from the TRUE, LOVE, PLAY and PEPSI collections. Performing alongside the models was Zamaera, an up and coming Malaysian female rapper whose performance perfectly embodied ONLY’s cool, swag and sexy vibe.
Joe Flizzow performing with his dancers at the BESTSELLER launch party
Another highlight of the evening was a special appearance by Malaysian hip-hop icon, Joe Flizzow, who performed his latest solo single, ‘Drop’ for the first time in front of a live audience with his dancers who were all donning Bestseller brands.
CEO of BESTSELLER Fashion Group China, Dan Friis speaking to the crowd during his opening address
Speaking on the occasion, Dan Friis, CEO of BESTSELLER Fashion Group China shared his excitement about launching Bestseller here and mentioned that the company is eager to build a fruitful and long-lasting relationship with Malaysians. “We see great potential in this country and with a young, diverse fashion-forward population, we feel that there is no better place to start building our brands in Southeast Asia than Malaysia,” “With our Jack & Jones and VERO MODA brands now available in Suria KLCC, we look forward to announce an exciting new store location to add ONLY to our physical line-up in Kuala Lumpur very soon!” he said.
DJ Mami, an international music producer from Los Angeles on the decks at ‘The Vibe’
KL based female DJ duo, Twinkies setting the right vibe
Following the official showcase, “The Vibe” continued with sets played by international artist and music producer, DJ Mami and KL based female DJ duo, Twinkies who were also decked in Vero Moda for the occasion.