While it is a known fact that iFlix is closing a partnership deal with Telekom Malaysia (TM), as revealed via the event invite that came in early this week, there had been no clear indication as to what exactly the joint-venture would entail aside from enabling TM UniFi and TM Streamyx services to be able to access the tonnes of content that iFlix offers. With the signing, it is clear that there will be no direct integration of iFlix services with the HyppTV system TM offers.
Of course, while there is no direct inclusion of their platforms, having partnered with TM means iFlix now has access to the extensive user database that TM manages for both its broadband platforms.
To signify this move and prove their sincerity, all TM UniFi and TM Streamyx customers will receive a 12-month iFlix subscription – worth RM96 – starting from mid-December 2015. This offer will be bundled with the existing TM services that have been deployed at no additional charge.
While this move isn’t a world first for a video-on-demand streaming platform, what is unique about this tie-up is how TM customers can simply go to iflix.com or access the iFlix mobile app while linked to their TM UniFi or TM Streamyx network via Wi-Fi and activate the subscription. The video streaming service will instantly recognise the user is on a TM connection, automatically tag the device using its own proprietary technology, and enable immediate access to iFlix content. The entire process, accordign to iFlix, is a world’s first.
Of course, users who prefer watching favourite shows on their smart devices may do so. In fact, they are allowed to download these videos for offline viewing as well since iFlix does have such an option available with provided restrictions.
“We are thrilled to sign on TM as our new telco partner. With our new seamless sign-up process and TM’s extensive nationwide coverage, subscribers can now enjoy uninterrupted and unlimited access to thousands of their favourite TV shows and movies. This move to sign on with TM, once again, demonstrates our commitment to bring the best in entertainment content to Malaysian audiences across the country,” said Azran Osman-Rani, Group COO of iFlix and CEO of iFlix Malaysia.
Queries whether this partnership would be in conflict with TM’s HyppTV service had been downplayed as Jeremy Kung, Executive Vice President of New Media, TM, shared how iFlix would be more complementary to TM HyppTV as the deal signed between the two would bring in more content to TM users.
“Our IPTV services have its own selection of content and while some would overlap with what iFlix offers, it basically gives our users a wider selection of platforms to choose from as and when they want to watch their favoured content,” Kung added.
At press time, there is no confirmation if the service will automatically charge users once the 12-months are up or a possibility of an opt-out choice if users do not want to continue to use the video streaming service. More information on that will be shared once both parties have responded.